Complete Revenue Cycle Management for
Medical & Dental Clinics, Practices and Hospitals

  • Shared Vision: Your Business is our Business
  • Cloud Based Billing Software or Work on Yours
  • Certified Coders: ICD 10 Coders
  • Real Support with Dedicated Managers
Contact OSI Today!
Ask about our free trial to see firsthand how our services can benefit your practice.

Viral Marketing Campaigns

by | Mar 2, 2007 | Blog, Medical/ Healthcare Search Engine Optimization

In the current scenario, viral marketing plays an integral role in any branding campaign. Viral marketing is an advertising approach that creates an exponential growth in message passing, visibility and effect. Internet based viral marketing is becoming increasingly popular for a variety of reasons such as simplicity to execute the marketing campaign, cost-effectiveness, fine targeting, and rapid response rate.

Viral marketing campaigns are simply marketing strategies used to forward marketing messages to attract visitors to your web site. Viral marketing helps you to reach newer markets and access prospective customers globally.

Viral marketing can be categorized into two forms such as service based model and incentive based model. In service based model, a person has to forward the information about their brand products or the company to his or her friends in order to obtain the service. In the incentive based model, consumers are rewarded with cash, credit, or other gifts for spreading the information about the company. When compared to service based campaigns, an incentive based viral marketing campaigns costs more.

Some of the types of viral marketing campaign include:

  • E-mail marketing
  • Message boards
  • Discussion forums
  • Blog marketing
  • Writing articles
  • Newsletter subscriptions
  • Email signatures
  • E-books
  • Paid advertising
  • Free software
  • Assorted freebies

It is important to have a clear idea regarding what is to be promoted. All successful viral marketing campaigns promote one thing at a time. When so many options are available for marketing, choice of the correct tool is crucial in a viral marketing campaign.

Related Posts

OSI Featured Experts

  • Natalie Tornese
    Natalie Tornese
    CPC: Director of Revenue Cycle Management

    Natalie joined MOS’ Revenue Cycle Management Division in October 2011. She brings twenty five years of hands on management experience to the company.

  • Meghann Drella
    Meghann Drella
    CPC: Senior Solutions Manager: Practice and RCM

    Meghann joined MOS’ Revenue Cycle Management Division in February of 2013. She is CPC certified with the American Academy of Professional Coders (AAPC).

  • Amber Darst
    Amber Darst
    Solutions Manager: Practice and RCM

    Hired for her dental expertise, Amber brings a wealth of knowledge and understanding of the dental revenue cycle management (RCM) services to MOS.

  • Loralee Kapp
    Loralee Kapp
    Solutions Manager: Practice and RCM

    Loralee joined MOS’ Revenue Cycle Management Division in October 2021. She has over five years of experience in medical coding and Health Information Management practices.

Contact Us