Have you ever heard of viral marketing – the virus of marketing? It is the ultimate marketing program, getting maximum effect from a minimal budget. Viral marketing is based on the idea that people will pass on and share interesting and entertaining details they come across. Viral advertising includes the use of blogs, amateur websites and other forms designed to create popularity for a new product or service. In viral campaigning the vast interconnected social networks will be buzzing with news about a product or idea over a short period of time.
The main strength of viral marketing is the ability to obtain high and rapid response rate from a large population of interested people. The viral campaigning will usually be in the form of images, text, an advergame or funny video clips. Viral marketing – the virus of marketing is applicable to many advertising needs especially for messaging, e-commerce, groupware, business promotions and more.
An effective viral marketing strategy
- Scales easily from small to large
- Gives away products or services
- Exploits common motivations and behaviors
- Takes advantages of others products
- Utilizes existing communication networks
- Provides for effortless transfer to others.
A good idea will spread rapidly over the Internet, which is the best substrate for the proliferation and replication of intellectual property. Like viruses, one person infects the other by passing the message through e-mail accounts, across their bandwidth until the entire virtual neighborhood has been exposed. Most of the viral marketing campaigns are at times successful when designed keeping in mind the cultural roots of the audience. Viral marketing – the virus of marketing is the most popular and best way to share your ideas and views all around the world through the internet.