What is web analytics? It is the study of any website visitor’s behavior. A detailed study of the traffic that gets in into the website has great commercial value. All related data is well analyzed and the behavior of the visitor is understood. What is the purpose of web analytics? Well it is basically to find as to which aspects of the website work towards the website’s objectives. What are the different types of data collected? They may include data like,
- E-mail response
- Direct mail data results
- Traffic reports
- Sales/purchases lead results
- Click heat mapping
- Response by audience
What is the technology that is used to collect all these web analytics? There are two main technological methods to collect the web analytics data. The two methods are:
- Log file analysis
- Page tagging
What is the preferred method used by companies these days? Remember that the Logfile analysis is usually performed in-house. Page tagging can be performed in-house, but it is more often provided as a third-party service. The economic difference between these two models can also be a consideration for a company deciding which to purchase. While the logfile analysis typically involves a one-off software purchase page tagging involves a monthly fee. Decisions in choosing the analytical method is done depending on the expertise of the company, the amount of activity, number of websites, the needed information etc.
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