Web Analytics Technologies

by | Last updated Mar 29, 2023 | Published on Jan 10, 2008 | Medical Outsourcing

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What is web analytics? It is the study of any website visitor’s behavior. A detailed study of the traffic that gets in into the website has great commercial value. All related data is well analyzed and the behavior of the visitor is understood. What is the purpose of web analytics? Well it is basically to find as to which aspects of the website work towards the website’s objectives. What are the different types of data collected? They may include data like,

  • E-mail response
  • Direct mail data results
  • Traffic reports
  • Sales/purchases lead results
  • Click heat mapping
  • Response by audience

What is the technology that is used to collect all these web analytics? There are two main technological methods to collect the web analytics data. The two methods are:

  • Log file analysis
  • Page tagging

The logfile analysis method reads the logfiles where all the web server transactions are recorded. A special software called Web log analysis software (also called a web log analyzer) is software that parses a log file from a web server, and thus records as to who, when and how a web server was visited. The page tagging method uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser. Each of these above methods have their distinct advantages and disadvantages.

What is the preferred method used by companies these days? Remember that the Logfile analysis is usually performed in-house. Page tagging can be performed in-house, but it is more often provided as a third-party service. The economic difference between these two models can also be a consideration for a company deciding which to purchase. While the logfile analysis typically involves a one-off software purchase page tagging involves a monthly fee. Decisions in choosing the analytical method is done depending on the expertise of the company, the amount of activity, number of websites, the needed information etc.

Outsource Strategies International (OSI) is a US based company that offers outsourced services in SEO, SEM, PPC advertising and more for clients globally.

Rajeev Rajagopal

Rajeev Rajagopal, the President of OSI, has a wealth of experience as a healthcare business consultant in the United States. He has a keen understanding of current medical billing and coding standards.

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