Most SEO (Search Engine Optimization) professionals are good web content developers. So what is web content development? It is the process of publishing of any kind of information on the Internet. Website content can be made up of a combination of text, pictures, audio and video recordings. It consists of these basic different processes.
- Researching of material
- Writing of content
- Collecting/ accumulating content
- Organization of content
- Editing of content
One of the foremost questions the content developer asks is about the details of the target audience and the purpose of the audience. He must also plan and find how and what the audience can gain from the website’s content. How is he going to get this accomplished? Actual details about the site’s visitors, audience, their concerns, needs and requirements etc have to be collected and this data must grow over time. One should not start with a broad group of target audience but stick to a smaller group and then gradually expand.
Once we are sure of our website’s objectives and its target audience, we have to make a list of specific objectives, or goals, for the website to accomplish. Thus if we have products to sell one must make available details and articles about the different products that will be searched by prospective clients. Titles with the right keywords is a very crucial aspect of SEO based article publishing on the website. Content should include photographs of the product/services, its prices, and a detailed product specification along with information about how to order and pay for the product. Needless to say a good web design and a good navigation on the website is a mandatory. One must also be able to attract the visitors with a variety of visual cues.
Every web page must also have hyper text links to other pages of allied interests that the visitor may want to read. A good SEO based web development that avoids spamming and regularly publish web content along with linking to similar website communities will take the site a long way on the road of success.