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SEO or Search Engine Optimization is defined as the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords.

Whenever one does a web search using Google or any other browser it is quite natural that thousands of page come up and the links or sites that show up higher on the search result page end up getting more visitors and business. So everyone is trying to come on to the first page and if possible right on the top of the page. This process of bringing up your website is accomplished by the SEO people who can actually increase the number of people coming into your site whether you are selling shoes, computers, education or any other thing. SEO can be specifically targeted at either,

  • Regular web search
  • Image search
  • Local search
  • Industry specific searches

So what are the things actually done by the SEO guys? Here is a short list of their work

  • Coding of the website
  • Website structure /presentation
  • Enhancing search engine indexing
  • Assist in spidering of site
  • Adding page content
  • Making site more user friendly

It is essential that one must take care to only use white hat SEO techniques and never be tempted by the black hat SEO techniques. What is white hat SEO technique? Just a term to show that you are a fair player. A SEO tactic is considered white hat only if it conforms to the search engines’ guidelines and does not involve any deception. White hat SEO is actually more than just following guidelines. It is about making sure that one does not trick the search engines so that the web users also see the very same content that the search engine indexes and ranks. Basic SEO is quite simple and all will learn to do it. No wonder it is said that the job prospects for SEO professionals like me will not be so good a few years from now. See this post http://sphinn.com/story/10603

There are many SEO professionals who offer SEO services to companies/website owners. Even though SEO is simple, today going for an SEO program and not going for one can make the difference between night and day for many. Is SEO part of webdesign? Well not necessarily. But yes effective SEO may require changes to the HTML source code of a site and thus be incorporated into the web site’s development and design program.

Outsource Strategies International (OSI) is a US based company that offers effective solutions in SEO, SEM, PPC advertising and more to clients in all the US states.