One comes across of a lot of articles these days on the web that looks very obviously written mainly for the search engines and not for humans. Most of such articles are easy to be identified because they are stuffed with keywords and contain nothing really useful. I accept that writing with the search engine in mind is not bad, but writing only for the search engine sounds very funny in the first place. But probably many have done some thing like that and ranked better in the past. However as technology is fast catching up, I am sure these things will change and quality on the net will be a prerequisite for online success.
Articles are written either for a general audience or specifically for some niche group with some objectives depending on the type of website and business. All SEO professionals/content developers and others who write and publish online articles have certain very common business objectives. These must ideally include:
- Providing information
- Get a higher rank
- Better linking with other sites
If the website does not provide some useful information then the purpose of the article itself is lost. One may be able to attract a good number of people (traffic) into the website and into the webpage, but if the visitors do not find the article useful or interesting, they may immediately click out of the page. Distribution of an article that is not well written will not be appreciated and linked to by other sites. Thus the article must:
- Be relevant
- Be useful to the audience
- Must be Informational
- Simple and well written
- Must retain the reader’s interest
- Use variation of the key phrase instead of repeating
- Avoid over repetition of keyword
- Be targeted at the target audience
- Help the reader with info/ otherwise
Outsource Strategies International (OSI) is a US based BPO company that offers outsourced services in search engine optimization, SEM, viral marketing and PPC advertisement for clients in the US, Canada the UK and Australia.