Guerrilla Marketing and Viral Marketing

The term Guerrilla Marketing was coined in the year 1984. The then published book called “Guerrilla Marketing” described it as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. However today, this term is used to generally describe any aggressive, unconventional marketing method.

Levinson, the author of the book identifies the following principles as the foundation of guerrilla marketing:

  • Guerrilla marketing is specifically geared for the small business and entrepreneur.
  • It should be based on human psychology instead of experience, judgment, and guesswork.
  • Instead of money, the primary investments of marketing should be time, energy, and imagination.
  • The primary statistic to measure your business is the amount of profits, not sales.
  • The marketer should also concentrate on how many new relationships are made each month.
  • Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.
  • Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
  • Forget about the competition and concentrate more on cooperating with other businesses.
  • Guerrilla Marketers should always use a combination of marketing methods for a campaign. Use current technology as a tool.

Guerrilla is today associated and used as a substitute term for many non-traditional marketing media including viral marketing, buzz marketing, ambient marketing, undercover marketing, undercover marketing, presence marketing. Online viral marketing campaign is concerned with marketing techniques that use preexisting Internet based social networks. Promotions are done using video clips, interactive Flash games, advergames, e-books, software, images, or text messages.

Outsource Strategies International (OSI) is a US based company that offers services in SEO, SEM, PPC advertising, viral marketing and other online services for clients across the US and outside.

Purposes of Viral Marketing

Viral marketing otherwise known as word-of-mouth advertising is the skillful promotion of a product, brand or services with strongest influence in the online market. A fertile source for viral marketing is through online forums, blogs, IRC (Internet Relay Chat), UseNet newsgroups, instant messaging, and emails. Purposes of viral marketing include utilizing several pre-existing social networks to generate positive impacts on the minds of maximum number of readers.

An amazing viral marketing helps to create exponential increase in the exposure and influence of the message from a single reader to thousands and millions of other readers; just like a biological virus that is spread from persons to person. Higher the pass-along rate higher is the percentage of viral marketing impact. If someone forwards an extremely mind blowing article or blog to large number of their friends or associates, the pass-along rate increases extensively. This is a viral marketing success. Thus in actual fact, an appropriately running article, forum or blog can be used expansively for the purposes of generating social networking, viral marketing, and ultimately building solid traffic.

There are numerous free knowledge sharing sites and free web-based e-mail service providers (e.g.: hotmail, gmail, etc) that were formed with the purposes of viral marketing or advertising. The internet marketing is today packed with a number of online discussion forums where people get the opportunity to share information, exchange pictures or music and take part in discussions on a wide array of topics. Viral marketing utilizes the every possible communication network in the Internet.

With viral marketing, free information, free faqs, free email services, free weekly/monthly e-newsletters, short-form editorials, free IT consultancy or business advices are mostly given away. Viral marketing attracts audience by giving away flash games, amusing video clips, advergames, SMS etc. Submitting links to various other highly viewed website will also help to increase viral marketing.

Advantages and Disadvantages of Viral Marketing

In the current competitive business world, every business owners look different methods to promote their business, globally. One of the widely available, familiar and successful marketing strategies is viral marketing. The concept behind the viral marketing is word-of-mouth, i.e. use influencers to make peer-to-peer product recommendations. The term viral marketing formed by venture capitalist Steve Jurvetson in 1997 to explain the exclusive referral-marketing program produced by Hotmail, one of the primary free e-mail services. Several outsourcing companies around the world are providing viral marketing services. The viral marketing has some disadvantages also.

The advantages of viral marketing service are high credibility, low costs, great reach, high efficiency and the opportunity to continuous promotion adjustments. The main reasons for the wide popularity of viral marketing are:

  • Socializing and networking has now made very closer to the people. So relatives and friends are simply accessible over the net.
  • Viral marketing is one of the cost-free methods for promoting a business transaction.
  • The time and resources are easily available. In this type of marketing, one person contacting their friends or relatives. They contacted more and more people and the chain goes on. It generates revenue from advertisement.

In spite of the probable risks, viral marketing has the ability to draw the greatest potential audience at a convincingly low cost, raising the reach of your business.

The main disadvantages of the viral marketing are:

  • Association with unknown groups – The strength of viral marketing depends on the transfer of messages from person to person. During this process, it may reach someone you would rather not be associated with.
  • Spam threats – If made badly, viral marketing can guide to significant spam issues.
  • Keep away from making merely financial-based offer
  • Brand dilution

Viral Marketing Consultancy

The chance of blanking out your marketing brand, service or product is comparatively high in today’s business environment. The main reason is that most marketers are not equipped with up-to-date marketing and technical knowledge to understand social and communication media. Viral marketing or word of mouth marketing is now at the top of social communication media. In the WWW, there are a number of social media sites that generate and spread marketing messages virally. Such hotbeds are ideal for online business owners or marketers.

As one of a convenient and affordable advertising media, viral marketing has become a sensation among online marketers. This marketing technique not only passes your message to your potential customers, but also spreads the message like a virus. In order to take best advantage over business competing platforms, marketers need best support from viral marketing consultants. Nowadays, most consultancy services provide client marketers with effective and affordable internet marketing techniques.

Availing of services from a viral marketing consultancy is apt for promoting your business. Whatever the requirement may be, increasing website traffic, adding more back links to your business website, increasing sales, or attracting more visitors, a professional marketing consultation firm can cater for your needs based on your technical and cultural point of view. In order to make a consistence presence on the web, it provides successful Internet marketing campaigns that are launched through social media channels and blogging.

Professional consultancies implement viral marketing techniques that encourage internet viewers to pass your marketing message to their friends and create an exponential growth in the business visibility and effect. They can maintain a fine balance between clients’ marketing concepts, production values, business messages and the enterprise seeding that marketing campaigns to go viral. Moreover, they work with client partners to buildup viral marketing strategies, which can deliver positive ROI (Return On Investment) again and again.

Viral marketing consultancy firms offer a number of services that are specifically designed to promoting business leads. They discuss and review your marketing needs and suggest the best running techniques solution for your campaign management. Other consultancy services include blog marketing, marketing viral Youtube, article blog marketing, forum internet marketing, blog business marketing, viral internet marketing, and blog marketing Myspace.

In addition, they assist you to:

  • Reduce average cost required for commercial publicity for making viral campaigns
  • Ensure which viral material is capable of eliciting maximum customer attention and satisfaction
  • Generate more business opportunities for additional PR (Public Relation)

Viral Marketing Company

Viral marketing companies are online business promotion service providers utilizing online marketing techniques to induce websites or the Internet users to spread marketing messages to customers. Nowadays, viral marketing companies are paid substantially to spread messages about the marketing companies or their brand products across the world. They use an online platform to manage the messaging process. In addition to own private viral marketing networks, the companies employ trained marketing professionals to speedup their process.

A best viral marketing company follows only standard viral marketing strategy and the company can effectively put it into proper place in order to target various individuals those are guaranteed to propagate your marketing messages to others. As your company message spreads like a virus, your business will grow in exposure and great influence. Most of the leading viral marketing companies follow unique but standard marketing strategy that focuses on making clients’ brand image whilst creating a list of qualified prospects with whom the clients can communicate. Availing of services from these companies will be a great support for your marketing needs.

A professional viral marketing company offers services that are specifically designed to deliver marketing campaigns. There services are cost effective, highly interactive, and aligned with client’s business. Some of the services are

  • Proper assistance for reducing average cost required for your commercial publicity for viral campaign
  • Strategic analysis to ensure clients’ viral material is capable of eliciting utmost customer attention and satisfaction
  • Generate more business opportunities for additional Public Relation (PR)
  • Use existing communications networks to reduce extra ad costs

Moreover, viral marketing companies offer a number of services including blog marketing, marketing viral YouTube, article blog marketing, forum internet marketing, blog business marketing, viral internet marketing, internet marketing consultancy, and blog marketing Myspace.