Guerrilla Marketing and Viral Marketing

The term Guerrilla Marketing was coined in the year 1984. The then published book called “Guerrilla Marketing” described it as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. However today, this term is used to generally describe any aggressive, unconventional marketing method.

Levinson, the author of the book identifies the following principles as the foundation of guerrilla marketing:

  • Guerrilla marketing is specifically geared for the small business and entrepreneur.
  • It should be based on human psychology instead of experience, judgment, and guesswork.
  • Instead of money, the primary investments of marketing should be time, energy, and imagination.
  • The primary statistic to measure your business is the amount of profits, not sales.
  • The marketer should also concentrate on how many new relationships are made each month.
  • Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.
  • Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
  • Forget about the competition and concentrate more on cooperating with other businesses.
  • Guerrilla Marketers should always use a combination of marketing methods for a campaign. Use current technology as a tool.

Guerrilla is today associated and used as a substitute term for many non-traditional marketing media including viral marketing, buzz marketing, ambient marketing, undercover marketing, undercover marketing, presence marketing. Online viral marketing campaign is concerned with marketing techniques that use preexisting Internet based social networks. Promotions are done using video clips, interactive Flash games, advergames, e-books, software, images, or text messages.

Outsource Strategies International (OSI) is a US based company that offers services in SEO, SEM, PPC advertising, viral marketing and other online services for clients across the US and outside.

Marketing and Blogs

Marketing is an old word in business management but changes in marketing technology have been constantly revolutionizing the science of marketing. I remember studying marketing in college when the Internet was not a major force by itself. Those days we assumed that business and marketing would always involve huge expenses in traveling and postage and communication. Most of that concept has changed today. Today online marketing is an unavoidable aspect for any product or service and one can even say that the world in itself has become one big market place networked by the Internet and globalization will breaking all barriers of race, creed distance and time.

Communication has always been the key to marketing and will always be so. And blogging is a great way to communicate. Blogs are great marketing tools of today that let us communicate on a local national and international level. One may represent a business house or may even be just an individual. Using one’s personal blog a person today can further his career, share his personal life with others, and network with others from the same field irrespective of their location.

So what is a blog? Actually the word “blog” is a combination of the words “web” and “log”. Blog entries are made in journal style and displayed in a reverse chronological order. Actually blogs did begin in 1900 when people did keep online diaries. Today blogs have evolved and may consist of a combination of text, images, links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual, although some focus on photographs (photoblog), videos (vlog), or audio (podcasting). Readymade software is available that has made blogs very user friendly for all.

Among the main uses of blogs for marketing include,

  • Used to exchange ideas
  • Network with other professionals
  • Promote self/ business
  • Show our work /writing/product
  • Develop rapport with customers/prospects
  • Communicate among employees
  • Better search engine indexing of website
  • Increase traffic
  • Regular postings increase repeat visits

Needless to say, when more traffic is coming in, it will result in more sales and a better conversion rate. For solutions in professional blogging, search engine optimization, SEM and viral marketing do call OSI (Outsource Strategies International) the Oklahoma based BPO pioneer.

The San Francisco eMetrics Online Marketing Optimization Summit 2008

The eMetrics Marketing Optimization Summit will be held at the Palace Hotel in San Francisco from May 4-7, 2008. This Summit is a must for online marketing professionals / managers, web analysts and business intelligence experts.

These are the different topics that one can learn from Industry experts/ leaders at the Summit.

  • Website Optimization
  • Search Analytics
  • Campaign Optimization
  • Web 2.0 Optimization
  • Public Sector Metrics
  • Behavioral Targeting
  • Competitive Analysis
  • Customer Experience
  • Statistical Analysis
  • Business Implementation
  • Multi-Channel Marketing Metrics
The Summit agenda is packed with multiple tracks. Take a look;http://www.emetrics.org/2008/sanfrancisco/agenda.phpAnd here is the list of impressive speakers at the summit http://www.emetrics.org/2008/sanfrancisco/speakers.php

For sponsorship details go to http://www.emetrics.org/2008/sanfrancisco/sponsorship.php

Now one can actually measure the success of attending this Summit. Check this out,http://emetrics.org/2008/sanfrancisco/3outcomes.php

Outsource Strategies International (OSI) is an Oklahoma based outsourcing pioneer offering professional solutions in SEO, SEM, PPC advertising, viral marketing and more to clients globally.

Viral Marketing and the Presidential Campaign

Do you know what David Meerman Scott an online thought leadership and viral marketing strategist and the author of “The New Rules of Marketing & PR” has to say about Obama’s Presidential campaign? He says that the recent John Kerry’s endorsement of Barack Obama is the most significant marketing news in the 2008 US Presidential election. In Scott’s own words, “John Kerry brings an email list of millions names of supporters to the Obama campaign. This is huge news. What is absolutely amazing to me is that the vast majority of mainstream media have misunderstood the significance of this development from the marketing perspective.” For the full report go to http://prweb.com/releases/2008/1/prweb619551.htm

Last year when Obama and Ms Clinton were out raising funds for the 2008 democratic nomination campaign, Obama had managed to collect 10 million dollars more than Ms Clinton could and most of the credit must go to Obama’s viral marketing campaign. More than 10 million dollars of Obama’s second quarter contribution were made using the Internet with 90% of it made in increments of 100 dollars or less.

According to Obama’s revelation, the total number of people who had donated to him exceeded 258,000. One of Hillary Clinton’s envious strategists also mentioned about the advantageous buzz around Obama and his more “viral campaign”. Take a look at this article titled “Obama’s Viral Marketing Campaign” at http://www.time.com/time/magazine/article/0,9171,1640402,00.html

Outsource Strategies International (OSI) is a US based outsourcing pioneer that offers affordable solutions in SEO, SEM, PPC advertising, viral marketing and more.

Tips for a Viral Marketing Campaign

Viral marketing is a marketing technique to increases brand awareness by utilizing preexisting social networks. The technique is a self-replicating viral processes that is similar to the spread of pathological and computer viruses. Here is a list of tips that can be adopted for a viral marketing campaign. Most of these techniques have proved to be successful again and again. This “word of mouth” kind of marketing technique can increase one’s customer base dramatically in less time.

  • Offer free web space
  • Offer attractive incentive for more reference
  • Offer free software for limited time
  • Use analysis metrics /tools (click-through, conversion rates)
  • Free e-mail account
  • Guest book
  • Own affiliate program
  • Free links directory
  • Creating top 100 sites
  • Free e-cards
  • Free articles/ news letter
  • Giving free online consultation
  • Having automated responder
  • Provide forums
  • Offer free gifts templates graphics etc

For professional outsourcing services in SEO, SEM, Viral marketing, content development, link building, blog marketing, e-mail marketing, directory submissions and SEO copywriting do contact OSI (Outsource Strategies International) a US based company with services in all the States.