Medical Marketing Trends in 2013

by | Last updated Mar 3, 2023 | Published on May 3, 2013 | Medical Outsourcing

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The healthcare industry is discovering the potential of search engine optimization (SEO). Just as any other industry, healthcare providers have realized that they need to be ‘seen’ online as most people now rely on the internet to research, find, purchase, and recommend healthcare services. The dominance of the Web has fuelled the popularity of email marketing, mobile apps, and social media marketing in the medical arena. Here are some of the new directions that healthcare marketing is taking in 2013.

 

  • Quality content is a major element in SEO web design and this holds good for medical websites too. Most medical websites feature blogs, articles, ebooks and white papers but these have become commonplace, often failing to catch the interest of site visitors. Medical marketers are now adopting new tactics where they include pep up the optimized content with multimedia such as audio, video, animations, infographics, and images. This has greatly enhanced visitor experience.

 

  • Search on smartphones and tablets have taken precedence over desktop search. So physicians are getting their websites optimized for visibility on digital mobile devices. Moreover, mobile apps are now being increasingly developed to enhance physician-patient interaction. Mobile apps can help contact patients via messages, reminders, appointment scheduling, and much more.

 

  • Medical SEO professionals have now developed a new SEO strategy called retargeting which is used to target users with healthcare services in which they have shown interest. Retargeting tracks people who visited a particular website and displays your ads to them when surf other sites on the web. Medical professionals can use this to reinforce their brand and encourage their targeted traffic to return to their website.

 

Medical marketers in a professional medical SEO company are well aware of the current developments and trends in the industry and know how to utilize them in the best interests of their clients.

Julie Clements

Julie Clements, OSI’s Vice President of Operations, brings a diverse background in healthcare staffing and a robust six-year tenure as the Director of Sales and Marketing at a prestigious 4-star resort.

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