OSI Announces Customized Medical SEO Services for Plastic Surgeons

Tulsa, Oklahoma: With more than 80% of Americans using search engines to look for health-related information, medical websites need to focus more than ever on search engine optimization (SEO). A leading healthcare business process outsourcing company based in Tulsa, Oklahoma, Outsource Strategies International (OSI) has rolled out a slew of innovative online marketing strategies for plastic surgeons. These measures are specifically focused on attracting targeted traffic, increasing leads and enhancing revenue.

Plastic surgeons need high online visibility to attract the right traffic and beat competition, especially in their location. OSI provides medical SEO services customized to target the geo-specific and service-specific needs of these specialists. Client marketing challenges are analyzed before an appropriate solution is devised. Care is taken see that the SEO strategies utilized adhere to Google’s latest algorithm updates.

“Our SEO experts will analyze your medical website’s current position and competitors and recommend changes that will make your site successful, all using approved SEO techniques (white hat techniques) and applying accurate market research” says a company representative.

In addition to an expert SEO team, the company has knowledgeable content writers who can create unique, informative content about client services and products, designed to educate and catch the attention of potential patients.

OSI can provide medical SEO packages designed to suit any niche or budget. A comprehensive package would include organic as well as paid marketing strategies such as

  • Keyword analysis
  • Content creation
  • Website design
  • Directory submission
  • Link building
  • Social media marketing
  • Local SEO services
  • Pay per click
  • Reputation management

Quick-loading websites, attractive and user-friendly website design with clear call to action, easy navigation – these are just some of the elements that clients can expect OSI to deliver when it comes to website design.

With its proven track record of successful SEO solutions, OSI has earned the trust of its clients. The company’s plastic surgery client list includes reputable establishments such as Park Avenue Smart Lipo™ and bodySCULPT® in Manhattan, NYC and Houston Plastic and Craniofacial Surgery in Houston, Texas.

The company offers a Free SEO analysis to help plastic surgeons analyze their website visibility issues. Solutions are then devised to optimize their practices for maximum online search benefits.

Organic SEO for Healthcare Professionals

Organic SEO for Healthcare Professionals

In today’s world of technology, patients are more often relying on the internet to get medical advice, find the right treatment and locate experienced healthcare professionals. Enhancing the visibility of the medical website is an ideal way for plastic surgeons, dentists, dermatologists and other medical practitioners to reach out to the millions of users online. Organic SEO is a natural and cost-effective way for optimizing websites. To begin with, the initial step would be to analyze your website and create an SEO marketing plan.

Ethical On-page and Off-page SEO Strategies

• In-depth keyword research: Your medical website should be optimized for relevant, less competitive keywords that your potential patients may use to search you. If you are a plastic surgeon in Houston, you can choose keywords and phrases that include treatment, specific conditions and location of your practice for e.g. “Mandibular Distraction in Houston”.

In-depth Keyword Research

• SEO copywriting: Statistics show that 83% of patients book appointments after researching content on hospital sites. Search engine friendly, informative and unique content for web pages, articles, blogs and press releases in keeping with your specific medical specialty is crucial for high search engine rankings and higher conversions. Such content can achieve your marketing objectives, and at the same time spread awareness among users searching for healthcare information online.

• Link building: Link popularity is a key factor that can help you dominate your field. Back links from relevant websites related to healthcare services can get targeted traffic to your website. The more quality links you receive, the more important your site will be. Reliable SEO services will provide link building campaigns that include submitting press releases, company blogs, forum signatures, articles, and RSS feeds to get quality back links. Keyword rich anchor text in content such as “Hi def liposuction in NYC” can help to get more quality back links.

link building

• Meta tag optimization: Meta tags provide information on what your healthcare web page is all about. The description should include SEO-friendly keywords relevant to the treatment procedure explained in that particular page, making the viewers click on your website link. For instance, if the particular web page is about “breast enlargement” and you are based in Manhattan, the geo tag format “breast enlargement Manhattan” would be fine.

meta tag optimization

• Video marketing: Creating videos on specific treatment procedures can visually educate patients on how the safe the procedure is and its advantages. Such informative videos shared via YouTube and Vimeo can earn the trust of potential patients and rank you well in search engines.

• Social media marketing: Take advantage of the social media platforms to interact with large communities of patients, and understand their requirements. Use Facebook, Google +, Pinterest, Twitter, Bing, and others to share content, images and videos about your practice and the treatment you provide. Posts that are “liked”, “retweeted” and “repinned” through these platforms will attract more new patients to your healthcare website.

• Email marketing: Email campaigns ensure that your current as well as potential patients stay updated with your practice, new treatments you offer and their effects.

Healthcare professionals can rely on reliable SEO services to improve their online visibility and get more targeted patients. Professional firms understand that increased conversion rate is more important for medical websites than increased web traffic. Skilled professionals such as content writers, SEO specialists, web designers, and online marketers work towards enhancing your practice and making your services available to more new patients. Established medical SEO firms provide monthly reports that will help you keep track of the progress of your website in search engine rankings.

Local SEO Solutions for Plastic Surgeons Offered.

A strong online presence is as important for plastic surgeons as for any other business as most people find their plastic surgeon through an online search. Getting found online is not easy with competition increasing by the day. Outsource Strategies International (OSI) makes this possible with its local SEO services. This medical SEO company helps plastic surgeons implement search engine optimization (SEO) strategies to attain visibility in their geographic area, and generate more leads and conversions.

This reliable SEO company offers services focused on the target location and that are LSI based (Latent Semantic Indexing). The steps taken ensure that search engines see the plastic surgery practice as a local business and ranks them in their specific locations.

The local medical  SEO services provided include creating local business listings on Google+ and other business directories, citations, review generation, geo-targeted PPC programs, local SEO keyword research and market analysis, content optimization, meta tag optimization, reputation management, and social media marketing.

The expert team provides LSI content, that is, content that reads well and covers the important concepts related to the locality-based keywords. Specific landing pages, well optimized for locality based keywords, are created for the individual services that the client provides. The name, address and phone number of the plastic surgery practice are incorporated on all pages of the website as well as in the local business directories in which the practice is listed. All this goes to enhance the visibility of the client’s practice in local market.

OSI’s solutions are working well for its clientele which comprises plastic surgery centers and practices in various locations – Houston Plastic and Craniofacial Surgery in Houston, Park Avenue SmartLipo in Manhattan, HealthQuest in Brooklyn and more.

OSI blends online marketing techniques with local SEO solutions. Click through rate and signups are increased with PPC campaigns focused on keyword research, ad posting, conversion tracking, and more.

OSI’s ethical and customized plastic surgery SEO solutions allow these specialists to devote time to patient treatment and care rather than worry about their online visibility and branding. Clients are provided with monthly SEO reports to evaluate the progress in their search engine rankings.

Why Healthcare Establishments Need To Focus on Medical Marketing

If you assume that the recent healthcare reforms and the Affordable Care Act make investing in medical marketing unnecessary, you are wrong. You need to know that in the coming years there will be a department in handling online marketing affairs in every healthcare facility. Here are some of the important reasons why you need to invest in medical marketing.

  • Marketing strategies – If you have a poor strategy or no strategy at all, along with operational shortages in marketing, then no amount of preemptive execution will overcome the incompetence. You should therefore know that effective and tactical marketing operations mean everything in medical marketing.
  • Brand appeal – Nowadays, a healthcare brand is not just a logo and how it is displayed, it is about what your brand stands for, your brand promise, and how you deliver that promise.
  • Experience of healthcare consumers – The entire patient experience should be enhanced. Improving just one factor will leaves you weak in other areas. Make an effort to do some market research and understand patient experiences from their perspective, not yours.
  • Target the online healthcare consumer – It’s widely established that most consumers who want to learn more about their health conditions and make the right decisions utilize the Internet. They browse various social media sites, blog sites and other health related websites for the information they want. So stay in tune with the needs of the online healthcare consumer to get the best results for your medical marketing.

A professional healthcare business process outsourcing company can provide you with a full suite of medical marketing services to enhance your online image and attract targeted traffic.

A List of All the Online Internet Marketing Tactics

What are the different possible online marketing tactics? Well here is the entire list of 35 different tactics.

  • Blogging
  • Email marketing
  • Branded microsites
  • Online display ads
  • Online communities/forums
  • Advergaming
  • Podcasts
  • Rich media apps/demos (Flash)
  • Rich media avatars
  • Virtual worlds
  • Social networks ( Facebook, LinkedIn)
  • Webinars /Teleconference
  • Virtual tradeshows
  • Video marketing
  • Contextual Advertising
  • Widgets
  • Mobile ads
  • Search engine optimization
  • User generated content
  • Behavioral targeting
  • Pay per click
  • RSS advertising
  • Corporate web site
  • Affiliate marketing
  • Sponsorship / Cross Branding
  • IM / Microblogging (Twitter)
  • Social News / Bookmarking
  • eCommerce Feeds/Comparison Shopping
  • Viral marketing
  • Online public relations
  • Online contests, giveaways
  • Free content (white papers)
  • Paid reviews
  • Blog advertising
  • Blogger relations

A recent online survey (Feb 2008) showed that out of the above listed 35 different tactics the following top 10 tactics will be preferred by on line marketers this year in descending order; Blogging (27%), Email marketing (16%), Search engine optimization (14%), Pay per click (9%) Social networks (Facebook, LinkedIn) (5%), Blogger relations (4%), Online public relations (3%) Viral marketing (3%), free content (white papers) (3%) and Corporate web site (3%) For more details on the survey go to, http://www.toprankblog.com/2008/02/top-ten-online-marketing-tactics/

Contact OSI (Outsource Strategies International) the Oklahoma based BPO pioneer for services in Internet marketing, SEO, SEM, blogging, viral marketing, affiliate marketing, PPC advertisement and more.